Excellent European start for the Peugeot 208

A month after its first launch in France, the 208 has already obtained excellent results in Europe. It has created real enthusiasm having achieved more than 115% of its commercial objectives with 35,000 orders registered to date. The 208 has considerably contributed to the Brand reaching its highest number of orders for the B segment within the last 18 months. An additional sign of 208’s attractiveness is reflected in the vehicle mix with 55% of orders made for the higher end Allure and Féline models. These results, in this first phase of the launch involving 10 countries, serve as an excellent indicator for upcoming launches.