Supporting Action for Breast Cancer Foundation for Pink October

This month, Mapfre Malta has contributed towards the production of a campaign created by the Action for Breast Cancer Foundation in order to support the initiative and generate awareness for Pink October. The campaign focuses on generating awareness regarding the prevention and/or early detection of breast cancer, emphasising the importance of regular self-examinations in order to significantly improve the possibility of survival. Founded by Helen Muscat and Esther Sant, Action for Breast Cancer Foundation is a non-profit organisation which provides support to those undergoing the condition by collaborating with other entities in order raise funds and generate awareness towards the cause. Two videos called Know Your Body and Know The Signs were produced by Action for Breast Cancer Foundation. The former video focused on the concept of understanding one’s body in order to help detect any changes that may occur in the breasts, emphasising the importance of early detection in saving your life. On the other hand, the Know The Signs infographic highlighted a number of things to look out for when practising self-examinations, further emphasising that early detection is key to...