BDI, part of Hudson Group, extends Nike representation in Africa

BDI, part of the Hudson Group, has extended its contract to represent Nike in 30 African countries until 2023. It will also extend its current warehouse facilities to continue developing its logistics hub in Malta, through which it serves Africa.  Through BDI, Nike has a strong presence in Morocco, Algeria and Tunisia and is also present in a number of sub-Saharan countries including Nigeria, Angola, Ghana and the Ivory Coast. Sean Harris, Nike general manager for Eastern Europe, Middle East and Africa Distributors, who was in Malta for the extension of BDI’s contract, said: “BDI professionalism as well as its ability to act with speed and efficiency have been instrumental in increasing the presence of Nike in Africa. BDI has a strong ability to understand cultural differences as well as team up with the right partner within the specific country.”  Asked which African countries offered the greatest growth potential for Nike, Mr Harris replied:  “Africa as a continent has big potential for the Nike brand. Our key focus marketplaces will be Morocco, Algeria, Tunisia, Nigeria and Angola.” Alfie Borg, CEO of the Hudson Group, said he was looking forward to setting new benchmarks in...