LinkedIn’s global content marketing leader, Jason Miller will be addressing the first B2B conference and expo which will be held on June 1 at the MFCC, Ta’ Qali.
Miller will be teaming up with other high profile speakers including Clive Woodward, the World Cup winning head coach who led England’s rugby players to World Cup glory, Chris Moss, Virgin Atlantic’s former marketing director and founder of the Orange brand and Sahar Hashemi, an entrepreneur and speaker on innovation and entrepreneurial mindset in corporations.
Miller will provide a foundational understanding of the primary concepts and practices used in this dynamic and evolving field. Attendees will leave with an understanding of how to research, execute, test and measure successful digital marketing strategies across search, social media, blogging, mobile, e-mail and native advertising channels.
Miller will also show how advances in digital marketing allow businesses with a modest advertising budget to begin advertising online to gain a competitive edge. Furthermore businesses of all sizes can now target customers with laser precision and measure the return on their advertising much more accurately and effectively...
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