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A supposedly thrilling ride down a ski slope inside a giant inflatable ball ended in tragedy for two Russian men inside.
One died and the other was badly injured when the transparent plastic ball - called a zorb - veered off course and sailed over a cliff in the Caucasus Mountains of southern Russia.
The men's terrifying ride - captured on video - prompted the head of the national emergency rescue services to demand on that Russia address its lax enforcement of safety rules for winter sports, citing a series of accidents over the January holidays.
The sport of zorbing originated in the 1990s in New Zealand and is now done around the world.
The man who died, 27-year-old Denis Burakov, was with friends at the Dombai ski resort, where they frequently went snowboarding, when he decided to take a ride in a zorb being operated next to a beginners' slope. His friend Vladimir Shcherbakov joined him.
An eight-minute video taken on Mr Burakov's phone by one of his friends shows the two men being fitted into harnesses inside the zorb, which consists of two polyurethane balls with a layer of air between them. The zorb is then released to roll down the hill, the two men spinning inside.
But...