Transport Malta reconsidering floating billboards idea

The transport authorities are reconsidering installing floating billboards at several beaches across the island after “negative public outcry”. Transport Malta came under heavy flack on social media yesterday following media revelations that floating billboards could be set up at nearly all of the beaches across Malta and Gozo this summer. Sources within the authority said meetings had been held yesterday to discuss the viability of the project and that in all likelihood this would not be going ahead. “It looks like this will be thrown out of the window after the negative public outcry. The feeling is that it won’t go ahead,” the sources said. Reports about the aquatic billboards prompted many to poke fun at the national authorities yesterday and even led to the setting up of an online petition to halt the process. “Are they serious? Not satisfied with filling the island with billboards, now they want to cover the beaches. Unbelievable,” Anthony Agius wrote on Facebook. Ironically the reports on the floating advertisements came on the back of a planning authority drive to reduce the number of billboards crowding Maltese roads. A spokesman for the transport body said the...